Bringing The Farmers’ Market Experience To Home Delivery

Aug 30th, 2022

There is a company called Market Wagon whose basic business concept was to create a localized, on-line, home delivery version of farmers’ markets. It recently ranked in the top 10% of the Inc. 5000 Annual List of the fastest growing companies in America. It was #450 overall and 15th in the food and beverage category with 1,385% 3-year revenue growth. 

One of the reasons that many consumers enjoy going to a farmers’ market is the opportunity to meet the actual producer. There is a certain level of trust which such a relationship affords, and many consumers like to know that they are supporting local production. Small farms that are reasonably close to urban areas can do better financially through direct market sales. [continue reading]