The Kroger Co. is bringing the farmers market online for selected consumers in Georgia.
The nation’s largest supermarket company has launched a digital farmers market in Atlanta in partnership with Market Wagon, an Indianapolis-based enabler of online farmers markets in the producer-direct food channel. Market Wagon said the Kroger online farmers market, which went live on Thursday, serves customers within a 60-mile radius that covers 28 counties in the Atlanta metropolitan area. [continue reading]