Kroger goes live with online farmers market

Jun 2nd, 2022

The Kroger Co. is bringing the farmers market online for selected consumers in Georgia. 

The nation’s largest supermarket company has launched a digital farmers market in Atlanta in partnership with Market Wagon, an Indianapolis-based enabler of online farmers markets in the producer-direct food channel. Market Wagon said the Kroger online farmers market, which went live on Thursday, serves customers within a 60-mile radius that covers 28 counties in the Atlanta metropolitan area. [continue reading]