What is perhaps best described as an “online farmers market” launched in the Midlands this month, opening up a new avenue for local farmers to connect with potential customers.

Market Wagon, which acts as a digital storefront and delivery service for farms, has roughly 23 Columbia and Midlands-based vendors — farmers and artisans — and more than 200 products available. For consumers, the service offers a selection that spans local eggs, meats and baked goods. For small farmers, it helps alleviate one of the biggest stressors, delivering to individual customers. [continue reading]