Market Wagon: Local business takes off as a Grubhub for farmers

Jul 7th, 2022

Even before Nick Carter and his wife started a farm, he knew he'd need a non-traditional path to market its produce.

So in 2016 -- about two years before the Carters started their farm -- Carter started an online farmers market and delivery service to get their produce to consumers.

"In order for our farm to survive for another generation," Carter said, "we needed to figure out a way to get food directly to the consumers who were interested in buying it." [continue reading -- only for Indy Star subscribers]