We
More than a market, we're on a mission to enable food producers to thrive in their local markets.
We are a start-up team carrying out this mission using cutting-edge shopping and supply chain technology, proprietary fulfillment processes, and innovative logistics approaches. Started in Indianapolis in 2016, Market Wagon now operates local food delivery hubs across the Midwest.
Local Food. Delivered.
We bring a farmers market to the doorstep.
We create online farmers markets with delivery to give consumers more access to local food. Our technology and logistics innovations allow farmers and artisans to list and sell their products online with the convenience of e-commerce and fulfill orders with our managed last-mile network.
Our Vision
We are leading the producer-direct food channel (AKA "Local Food") in the fastest-growing segment of grocery sales, e-commerce.
Market Wagon is committed to serving local farms and food artisans by growing the market for their products with consumer-friendly shopping and delivery services.
People
Restoring a connection between consumers and the farmers and artisans who produce their food is central to our mission.
Technology
Every function of our business, from shopping to fulfillment, is tech-enabled using proprietary software and processes developed by our industry-leading team.
Logistics
Our innovative fulfillment and logistics approaches enable us to operate e-commerce grocery using local suppliers at a scale never before imagined.
Market Wagon in the News
Our Team
We have both the talent and passion to succeed.
Nick Carter
Co-Founder, Board Member (and Farmer)
When Nick was 18, the consequences that consolidation and commoditization ("industrial food") had wrought on his family's farm forced Nick to look for a career elsewhere. He left his family's farm over a decade ago and built a career in tech startups. He launched several successful businesses. But, as they say, you can take the boy out of the country, but nothing took the country out of Nick.
At Market Wagon, his path in business led him right back to the farm, but in a different capacity. Nick's innovations have created deeper market penetration and distribution channels to the benefit of both small farmers (his dad included) and the local-food consumers they serve. His tech-startup skills brought Market Wagon to life, and today the company is constantly using technology to re-invent the local food supply chain.
Dan Brunner
Co-Founder, CEO
Dan is an experienced entrepreneur with a background in software, logistics, and order fulfillment. Dan has long believed in the online future of grocery shopping and is on a mission to bring best-in-class experiences to food growers and makers as well as the consumers they serve. Dan has worked in engineering consulting, software product management, marketing, and the design and improvement of order fulfillment systems. He served as VP of Grocery Solutions Design at Kiva Systems, acquired by Amazon in 2012. In 2016, Dan met Nick.
Dan has worn many hats at Market Wagon, starting as COO/CFO and along the way also overseeing vendor recruitment/relations, operations engineering, marketing, and the product side of Market Wagon’s software platform. Today Dan leads the entire team a
